Traffic & Market Toolkit Crash Course
Stop guessing what your competitors are doing online. This crash course shows you how to use Semrush's Traffic & Market Toolkit to benchmark performance, analyze traffic channels, and understand audiences, so you can make smarter, data-backed decisions.
Who is this course for?
Marketers and business owners at any level who want to truly understand their competitive landscape. If you're ready to swap guesswork for data and start making moves with confidence, this course is for you.
What you’ll learn
You'll learn how to analyze competitor traffic, benchmark domain performance, and review which channels are driving results. You'll also discover how to identify top content and build a clearer picture of any brand's audience, all inside Semrush.
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Course Instructors
Mariah Magazine
Mariah Magazine is an SEO Consultant & Educator who helps business owners understand and implement practical, sustainable search strategies. Since 2015, she's worked with hundreds of clients & students to improve organic visibility through clear, actionable SEO frameworks. In addition to her consulting work, Mariah creates educational content on YouTube and contributes to Semrush Academy as a course writer and SEO subject matter expert.
Course Structure
1
Welcome to the Traffic and Market Toolkit Crash Course!
Welcome to the course! Meet your host, Rita, and your expert, SEO consultant Mariah Magazine, and make sure to download your course worksheet to follow along!
1 video
1 minute
2
Setting up Your Project
Before we can get into the Toolkit, we need to set up our Project. Choose what domain you'd like to analyze and let's get started!
1 video
1 minute
3
How to Add and Analyze Competitor Traffic
It's time to get into the data! Learn how to add competitors to your Project and analyze their traffic using the Toolkit.
1 video
4 minutes
4
Narrowing Your Focus with Domain Benchmarking
Let's get granular. Learn how to filter by time period, region, and device to benchmark domain performance side by side.
1 video
2 minutes
5
Tracking Traffic Distribution Across Every Channel
From AI platforms to organic social — discover which channels are driving traffic for any domain and how those trends shift over time.
1 video
2 minutes
6
Identify the Content That's Driving Traffic
Find out exactly which pages are pulling in traffic, where that traffic is coming from, and whether it's growing, declining, or brand new.
1 video
2 minutes
7
Get to Know Any Brand's Audience Inside and Out
Go beyond the numbers — explore demographics, behavior, and audience overlap to build a clearer picture of what's driving traffic to any domain.
1 video
3 minutes
8
Congratulations!
Well done! You made it to the end of the course — now make it official with our quiz. When we pass (and we know you will!) make sure to share your certificate on LinkedIn, and make sure to tag us so we can congratulate you!
1 video
1 minute
9
Would You Recommend This Course?
One last thing! If you enjoyed this course (or even if you didn't, we won't take it personally), please give us some feedback so we can keep making even better free content in the future!
1 video
1 minute
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