Competitor ad spend: How to analyze your rivals’ budgets
See how much competitors spend on ads and use the data to inform your own strategy.
Chris is a content writer, editor, and strategist with 6+ years of experience turning complex ideas and processes into clear, engaging content. His areas of expertise include SEO, AI-assisted content production, and building editorial workflows that scale without sacrificing quality.
Author
How to build a PPC strategy that gets results
A strong PPC strategy comes down to 8 decisions you make before launch. Learn how to get each one right.
How to find competitor keywords and close visibility gaps
Find competitor keywords in traditional search, AI search, and web conversations to improve visibility.
Contributor
The technical SEO checklist for search engines and AI search
A complete technical SEO checklist covering website health fundamentals, plus what‘s changed now that AI systems use the same index to ground their answers.
How to do an SEO competitor analysis [+ template]
Learn how to do an SEO competitor analysis. Get insights to outrank your competitors in Google and AI platforms.
Brand Mentions: Complete Guide to Tracking, Measuring & Optimizing
Learn why brand mentions matter for SEO and AI SEO, how to get more brand mentions, and how to track them.