Top Hospitality Websites in Australia

Name: Top websites in Australia (Hospitality)
Creator: Semrush
License: https://mtsemru.toolsnovintrend.ir/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Hospitality Websites in Australia, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

12.23M

48.77%5.96M

51.23%6.26M

↑18.12%

↓2.41%

Direct

sevenrooms.com

4.53M

15.71%711.6K

84.29%3.82M

↑30.08%

↑85.18%

Direct

agoda.com

2.18M

46.79%1.02M

53.21%1.16M

↑13.81%

↓11.99%

Direct

luxuryescapes.com

2.07M

26.78%553.81K

73.22%1.51M

↓4.53%

↑57.28%

Direct

nowbookit.com

1.9M

17.2%326.73K

82.8%1.57M

↑13.69%

↑37.78%

Direct

expedia.com.au

1.89M

46.29%874.17K

53.71%1.01M

↑46.49%

↓6.12%

Direct

accor.com

1.55M

41.46%642.28K

58.54%906.73K

↑20.66%

↑6.08%

Direct

opentable.com.au

1.5M

19.62%294.85K

80.38%1.21M

↓10.46%

↑66.62%

Direct

marriott.com

802.05K

44.94%360.46K

55.06%441.59K

↓9.37%

↓2.54%

Direct

rmscloud.com

749.01K

39.91%298.96K

60.09%450.05K

↑4.88%

↓12.38%

Direct

newbook.cloud

659.58K

17.06%112.53K

82.94%547.05K

↑56.78%

↑4.12%

Direct

bopple.app

657.17K

11.21%73.69K

88.79%583.48K

↑5.5%

↑44.39%

Direct

stayz.com.au

623.78K

37.28%232.51K

62.72%391.26K

↑24.42%

↓10.05%

Direct

opentable.com

600.46K

28.51%171.16K

71.49%429.3K

↑39.31%

↑67.52%

Direct

ihg.com

583.36K

55.54%323.99K

44.46%259.37K

↑33.47%

↓1.09%

Direct

trivago.com.au

581.01K

30.02%174.4K

69.98%406.62K

↑72.98%

↑24.13%

Direct

wotif.com

577.88K

24.66%142.48K

75.34%435.4K

↑84.6%

↓23.53%

Direct

meritonsuites.com.au

563.02K

13.68%77K

86.32%486.02K

↑189.94%

↑24.93%

Direct

crownresorts.com.au

557.82K

6.45%35.96K

93.55%521.86K

↑152.97%

↓5.12%

Direct

mryum.com

534.89K

4.73%25.3K

95.27%509.59K

↓1.69%

↓49.17%

Direct

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Key Insights on Top Hospitality Websites in Australia on March 2026

As of March 2026, booking.com leads Hospitality in Australia with 12.23M monthly visits. Its audience skews mobile-first (48.77% desktop / 48.77% mobile), and traffic is up month over month 18.12% and down year over year -2.41%. sevenrooms.com holds second with 4.53M visits and a mobile-leaning mix (15.71% desktop / 84.29% mobile), while agoda.com ranks third with 2.18M visits.

Across the leaders, smalls.bar is the most mobile-first (100% of visits), whereas tropicalnorthqueensland.org.au is the most desktop-reliant (83.26%). Momentum favors smalls.bar in the latest month (350,261.28%), while ingeniaholidays.com.au shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 76 of the top 100 sites are direct-led, 18 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Hospitality Websites in Australia