Top Apparel & Fashion Websites in Italy

Name: Top websites in Italy (Apparel & Fashion)
Creator: Semrush
License: https://mtsemru.toolsnovintrend.ir/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Italy, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

vinted.it

14.96M

58.22%8.71M

41.78%6.25M

↑7.08%

↑27.78%

Direct

zalando.it

11.24M

27.86%3.13M

72.14%8.11M

↑10.27%

↓6.5%

Direct

shein.com

9.5M

15.31%1.45M

84.69%8.05M

↑4.07%

↑94.67%

Direct

maximiles.com

3.93M

3.42%134.54K

96.58%3.8M

↑32.48%

↓12.46%

Direct

threads.com

3.29M

34.89%1.15M

65.11%2.15M

↑9.44%

↑386.79%

Direct

zara.com

3.29M

36.84%1.21M

63.16%2.08M

↓6.79%

↑6.7%

Direct

vogue.it

2.91M

8.46%246.38K

91.54%2.66M

↓10.01%

↓28.11%

Direct

adidas.it

2.72M

21.85%593.92K

78.15%2.12M

↑22.62%

↑13.1%

Direct

ovs.it

2.39M

16%382.91K

84%2.01M

↑21.73%

↓0.38%

Direct

hm.com

2.39M

34.53%824.47K

65.47%1.56M

↑23.99%

↓4.22%

Direct

cisalfasport.it

2.14M

20.71%442.9K

79.29%1.7M

↑8.6%

↑2.73%

Direct

privalia.com

2.08M

27.34%567.37K

72.66%1.51M

↓5.95%

↓14.38%

Direct

zalando-prive.it

2.03M

35.2%715.49K

64.8%1.32M

↑7.09%

↓10.11%

Direct

asos.com

1.94M

32.2%625.48K

67.8%1.32M

↑31.73%

↑9.14%

Direct

tezenis.com

1.88M

11.99%224.83K

88.01%1.65M

↑67.05%

↓9.42%

Direct

bonprix.it

1.74M

10.1%175.34K

89.9%1.56M

↓11.53%

↓2.06%

Direct

calzedonia.com

1.63M

12.15%198.5K

87.85%1.44M

↑35.42%

↓4.49%

Direct

matrimonio.com

1.48M

24.67%364.3K

75.33%1.11M

↓6.14%

↓21.76%

Direct

terranovastyle.com

1.44M

10.12%145.69K

89.88%1.29M

↑23.44%

↑4.82%

Direct

mango.com

1.43M

27.19%387.91K

72.81%1.04M

↑23%

↑5.26%

Direct

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Key Insights on Top Apparel & Fashion Websites in Italy on July 2026

As of July 2026, vinted.it leads Apparel & Fashion in Italy with 14.96M monthly visits. Its audience skews desktop-first (58.22% desktop / 58.22% mobile), and traffic is up month over month 7.08% and up year over year 27.78%. zalando.it holds second with 11.24M visits and a mobile-leaning mix (27.86% desktop / 72.14% mobile), while shein.com ranks third with 9.5M visits.

Across the leaders, maximiles.com is the most mobile-first (96.58% of visits), whereas vinted.it is the most desktop-reliant (58.22%). Momentum favors cuoieriashop.com in the latest month (717.67%), while sinsay.com shows the steepest pullback.

Acquisition patterns also differ: vinted.it is driven primarily by search, vinted.it by direct, and vinted.it by referral; overall, 99 of the top 100 sites are direct-led, 1 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Italy