Top Accounting & Auditing Websites in New Zealand

Name: Top websites in New Zealand (Accounting & Auditing)
Creator: Semrush
License: https://mtsemru.toolsnovintrend.ir/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Accounting & Auditing Websites in New Zealand, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

xero.com

3.02M

84.77%2.56M

15.23%460.02K

↑9.49%

↑7.76%

Direct

paye.net.nz

1M

14.51%145.21K

85.49%855.63K

↑109.29%

↑24.85%

Direct

myob.com

365.46K

81.03%296.15K

18.97%69.31K

↑39.02%

↓12.85%

Direct

ipayroll.co.nz

209.25K

40.49%84.73K

59.51%124.52K

↓15.14%

↑20.94%

Direct

hnry.co.nz

122.99K

52.22%64.22K

47.78%58.77K

↑135.87%

↓1.01%

Direct

fergus.com

103.81K

93.63%97.19K

6.37%6.62K

↓38.45%

↓16.88%

Direct

tradifyhq.com

76.97K

56.64%43.6K

43.36%33.37K

↑120.4%

↓4.49%

Direct

thesalarycalculator.co.uk

75.67K

0.67%508

99.33%75.17K

↑25.35%

↑1,176.7%

Direct

crystalpayroll.co.nz

70.14K

43.25%30.33K

56.75%39.81K

↑2.95%

↑149.73%

Direct

approvalmax.com

69.72K

100%69.72K

-

↑44.53%

↓29.48%

Direct

nzbn.govt.nz

66.82K

71.29%47.64K

28.71%19.19K

↑72.55%

↑13.74%

Search

charteredaccountantsanz.com

65.03K

92.13%59.91K

7.87%5.12K

↑84.7%

↓15.65%

Direct

hubdoc.com

57.67K

100%57.67K

-

↑7.54%

↓2.93%

Direct

ey.com

48.82K

81.28%39.68K

18.72%9.14K

↑117.53%

↑50.41%

Direct

businessregisters.govt.nz

42.56K

100%42.56K

-

↑33.03%

↑47.51%

Referral

deloitte.com

41.42K

100%41.42K

-

↑38.94%

↓31.65%

Search

bdo.com.ph

40.88K

4.27%1.75K

95.73%39.14K

↑948.53%

↑1,028.6%

Direct

acclipse.com

39.37K

100%39.37K

-

↑24.9%

↑173.22%

Direct

yourpayroll.com.au

38.48K

11.69%4.5K

88.31%33.98K

↑19.4%

↑33.42%

Direct

crystalpayroll.com

35.64K

44.12%15.73K

55.88%19.91K

↑49.39%

↑85.54%

Referral

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Key Insights on Top Accounting & Auditing Websites in New Zealand on March 2026

As of March 2026, xero.com leads Accounting & Auditing in New Zealand with 3.02M monthly visits. Its audience skews desktop-first (84.77% desktop / 84.77% mobile), and traffic is up month over month 9.49% and up year over year 7.76%. paye.net.nz holds second with 1M visits and a mobile-leaning mix (14.51% desktop / 85.49% mobile), while myob.com ranks third with 365.46K visits.

Across the leaders, corpbiz.io is the most mobile-first (100% of visits), whereas approvalmax.com is the most desktop-reliant (100%). Momentum favors a2xaccounting.com in the latest month (3,639.2%), while agrismart.co.nz shows the steepest pullback.

Acquisition patterns also differ: xero.com is driven primarily by search, xero.com by direct, and xero.com by referral; overall, 67 of the top 100 sites are direct-led, 24 are search-led, and 8 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Accounting & Auditing Websites in New Zealand