Top Insurance Websites in South Africa

Name: Top websites in South Africa (Insurance)
Creator: Semrush
License: https://mtsemru.toolsnovintrend.ir/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Insurance Websites in South Africa, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

discovery.co.za

2.84M

25.74%730.43K

74.26%2.11M

↑20.32%

↓7.06%

Direct

oldmutual.co.za

2.03M

12.65%256.79K

87.35%1.77M

↑51.5%

↓7.38%

Direct

sanlam.co.za

1.52M

16.87%256.58K

83.13%1.26M

↑178.46%

↓31.38%

Direct

momentum.co.za

948.31K

19.01%180.25K

80.99%768.07K

↑14.83%

↑13.2%

Direct

avbob.co.za

588.6K

11.82%69.59K

88.18%519.01K

↑69.42%

↑37.28%

Direct

iwyze.co.za

553.47K

0.55%3.04K

99.45%550.43K

↑125.02%

↑4,478.93%

Direct

liberty.co.za

301.79K

22.09%66.66K

77.91%235.12K

↑285.88%

↓23.34%

Direct

dotsure.co.za

232.5K

8.68%20.18K

91.32%212.33K

↑97.78%

↑41.92%

Direct

hippo.co.za

225.79K

14.9%33.64K

85.1%192.14K

↑105.76%

↓11.48%

Direct

naked.insure

219.21K

9.12%20K

90.88%199.21K

↓7.05%

↓15.7%

Direct

outsurance.co.za

189.83K

28.08%53.31K

71.92%136.52K

↑31.92%

↓29.61%

Direct

aa.co.za

177.36K

23.34%41.39K

76.66%135.97K

↑85.25%

↑11.34%

Direct

clientele.co.za

170.64K

2.05%3.49K

97.95%167.15K

↑311.18%

↑67.47%

Direct

moneyshop.co.za

152.79K

1.03%1.58K

98.97%151.21K

↓31.94%

↑28.78%

Direct

santam.co.za

141.61K

43.12%61.06K

56.88%80.55K

↓40.72%

↓6.07%

Direct

sanlam.com

137.94K

6.47%8.93K

93.53%129.02K

↑286.02%

↑43.34%

Direct

miway.co.za

122.19K

14.89%18.2K

85.11%103.99K

↓28.34%

↓10.1%

Direct

pps.co.za

121.94K

46.35%56.52K

53.65%65.43K

↑7.81%

↑72.65%

Direct

oneplan.co.za

121.87K

9.35%11.39K

90.65%110.48K

↓10.86%

↑184.92%

Direct

affinityhealth.co.za

117.8K

5.18%6.1K

94.82%111.7K

↑1,125.94%

↑2.98%

Direct

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Key Insights on Top Insurance Websites in South Africa on March 2026

As of March 2026, discovery.co.za leads Insurance in South Africa with 2.84M monthly visits. Its audience skews mobile-first (25.74% desktop / 25.74% mobile), and traffic is up month over month 20.32% and down year over year -7.06%. oldmutual.co.za holds second with 2.03M visits and a mobile-leaning mix (12.65% desktop / 87.35% mobile), while sanlam.co.za ranks third with 1.52M visits.

Across the leaders, bdeo.io is the most mobile-first (100% of visits), whereas availity.com is the most desktop-reliant (100%). Momentum favors quotezone.co.uk in the latest month (11,273.24%), while zurich.com shows the steepest pullback.

Acquisition patterns also differ: discovery.co.za is driven primarily by search, discovery.co.za by direct, and discovery.co.za by referral; overall, 86 of the top 100 sites are direct-led, 9 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Insurance Websites in South Africa