Keyword Rank Checker
Check Google keyword positions for any website in any location. See exact rankings for a specific keyword or explore the top keywords driving traffic. No sign-up required.How to Use the Keyword Ranking Checker
1
Enter a keyword and your website URL in the fields above2
Choose a target location and click "Check Keyword Rankings"3
View your exact keyword positions and related ranking insights
What Is a Keyword Rank Checker?
A keyword rank checker is an SEO tool that shows exactly where a website ranks in Google search results for a specific keyword. Rank checkers can also display the site's top keywords and traffic-driving positions.
Semrush's keyword rank checker is useful because it provides instant, accurate, consistent, and location-specific results that manual searches can't.
Google search rankings often vary by location and personalization, which makes it hard to know your true position. A rank checker removes that uncertainty and shows exactly where your site stands in your target location.
Knowing your true position for high-value keywords helps you track progress, spot opportunities, and compete more effectively.
Why Check Website Keyword Rankings?
You should check your website’s keyword rankings because they reveal how visible your site is in Google search and where you can improve. Rankings show the positions you hold for important keywords and whether competitors are outperforming you.
Tracking rankings over time helps you measure the impact of your SEO work, react quickly to drops, and protect your most valuable positions. Regular checks also uncover new opportunities to move keywords onto page one, expand visibility, and grow traffic.
It’s also important to understand when AI Overviews appear for keywords you target and whether your site is included in them. As AI-generated results take up more space in search, ranking data combined with AI Overview visibility gives you a fuller picture of your true presence in Google search results.
Monitoring keyword rankings gives you proof of progress, a clear view of how you stack up against competitors, and actionable insights to guide your SEO strategy.
Need to improve your search visibility?
Strengthen your positions across Google and AI search:
Try these tools and more with Semrush.
What's in Your Keyword Ranking Report?
Your keyword ranking report includes:
- Keyword ranking: Your website’s exact position in Google search for the entered keyword in the target location.
- Top 10 results: The top ten search results for the keyword, including competitors and ranking pages.
- SERP features: Key search engine results page (SERP) features such as featured snippets and AI Overviews that appear in the search results.
- Page metrics: For each ranking page, see Authority Score, referring domains, backlinks, estimated traffic, and the total number of keywords the URL ranks for.
The report also includes your website’s top keywords by traffic, along with these metrics:
- Keyword ranking: Your site’s position for each top keyword.
- Traffic share:The percentage of your site’s traffic driven by each keyword.
- Search volume: The demand and potential reach of each keyword.
How to Use the Keyword Ranking Results
Here are a few practical ways to make the most of your keyword ranking report:
Analyze your performance
See your exact ranking for any keyword and how your page compares to the top 10 results. Develop a baseline for exactly where you stand in search results and how much visibility you're getting.Find keyword opportunities
Identify keywords where you rank on page 2 or 3 and focus on moving them to page 1 with targeted SEO efforts. Find terms with high search volume but low competition for quick wins.Understand search intent
Review competitors, backlinks, and SERP features like AI Overviews to understand what users are looking for and what it takes to rank.Track progress
Measure changes in your rankings after implementing SEO updates to measure the ROI and impact of your work.Focus on traffic drivers
Use the top keywords by traffic report to identify and optimize for the terms that matter most to your business.Keyword positions falling short of your goals?
Get the insights you need to improve your search performance:
Try these tools and more with Semrush.
What to Do If Keyword Rankings Change
If your keyword rankings change, you should do the following quickly and strategically:
- Confirm the change. Use a reliable keyword rank tracker to verify whether the movement is real and consistent, and not just a temporary fluctuation.
- Check your site. Make sure there are no technical issues such as broken pages, indexing problems, or slow load times that could hurt your rankings.
- Analyze competitors. See if competitors gained ground with new content, backlinks, or optimizations that pushed your site down.
- Review your content. Ensure your page answers the search intent clearly, includes the target keyword naturally, and provides more value than competing pages.
- Update and improve. Refresh your content with new information, examples, or insights that could better satisfy the search intent.
- Monitor over time. Rankings often fluctuate. Keep tracking performance to see if your changes stabilize or if further adjustments are needed.
Who Will Benefit from the Rank Checker?
SEO Professionals
SEO professionals need to monitor ranking changes and spot competitor moves to adjust their strategies. A keyword rank check helps them confirm where gains or losses are happening and guides next steps for content, links, or technical fixes.Digital Marketers
Digital marketers need to tie SEO performance to traffic and conversions. Checking keyword rankings helps them see which terms are driving results, measure campaign impact, and show stakeholders how visibility connects to growth.Small Business Owners
Small business owners need a simple way to understand how customers find them online. A keyword check shows whether their products or services appear in search, highlights easy wins, and points to where basic updates can bring more visibility.Startups
Startups need to track early traction and prove growth to investors or stakeholders. Keyword checks help them see if their content is gaining visibility, compare against competitors, and focus scarce resources on the highest-potential opportunities.Frequently Asked Questions
What Is a Keyword Ranking?
How Often Should I Check My Keyword Positions?
How Can I Check My Website Keyword Ranking on Google?
Is the Keyword Rank Checker Free?
How Does the Keyword Rank Checker Work?
What Can I Do If I'm Not Ranking Well for Keywords?
Why Do I See Different Rankings When I Search?
Are competitors outranking you on key terms?
Monitor keyword movements daily to understand where they’re winning and how to respond.
