Top Beauty & Cosmetics Websites in Belgium

Name: Top websites in Belgium (Beauty & Cosmetics)
Creator: Semrush
License: https://mtsemru.toolsnovintrend.ir/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Belgium, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

aroma-zone.com

445.18K

8.56%38.12K

91.44%407.06K

↑10.42%

↓15.11%

Direct

salonkee.be

390.82K

23.83%93.13K

76.17%297.69K

↓21.68%

↓34.23%

Direct

yesstyle.com

356.49K

5.57%19.87K

94.43%336.62K

↑14.58%

↑46.2%

Direct

notino.be

315.1K

24.94%78.58K

75.06%236.52K

↓10.86%

↓14.43%

Direct

iciparisxl.be

282.78K

38.48%108.81K

61.52%173.97K

↓35.17%

↑0.65%

Direct

fragrantica.com

238.67K

24.62%58.76K

75.38%179.9K

↓43.85%

↑7.62%

Direct

di.be

230.03K

28.46%65.47K

71.54%164.56K

↑10.06%

↑4.26%

Direct

fragrantica.nl

153.62K

11%16.9K

89%136.72K

↑63.17%

↑119.93%

Direct

planity.com

151.54K

19.4%29.39K

80.6%122.15K

↑28.39%

↓12.18%

Direct

rituals.com

127.69K

27.45%35.06K

72.55%92.63K

↓6.41%

↓14.38%

Direct

sephora.fr

107.37K

23.05%24.75K

76.95%82.62K

↓37.61%

↓1.11%

Direct

fragrantica.fr

99.44K

19.09%18.99K

80.91%80.46K

↓23.56%

↓21.07%

Direct

yves-rocher.be

98.14K

26.35%25.86K

73.65%72.28K

↓22.6%

↓41.92%

Direct

parfumo.de

89.57K

6.42%5.75K

93.58%83.81K

↑271.74%

↑828.88%

Direct

elle.be

77.03K

29.49%22.72K

70.51%54.32K

↓29.79%

↓76.75%

Direct

lookfantastic.nl

73.87K

5.93%4.38K

94.07%69.49K

↓14.95%

↓14.98%

Referral

boozyshop.be

69.47K

33.31%23.14K

66.69%46.33K

↓38.43%

↓21.95%

Direct

kikocosmetics.com

60.13K

14.61%8.79K

85.39%51.34K

↑70.92%

↓7.95%

Direct

beautyplaza.com

50.72K

31.6%16.03K

68.4%34.69K

↑37.57%

↓13.77%

Direct

esteelauder.be

50.69K

3.55%1.8K

96.45%48.89K

↑261.23%

↑33.76%

Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Beauty & Cosmetics Websites in Belgium on July 2026

As of July 2026, aroma-zone.com leads Beauty & Cosmetics in Belgium with 445.18K monthly visits. Its audience skews mobile-first (8.56% desktop / 8.56% mobile), and traffic is up month over month 10.42% and down year over year -15.11%. salonkee.be holds second with 390.82K visits and a mobile-leaning mix (23.83% desktop / 76.17% mobile), while yesstyle.com ranks third with 356.49K visits.

Across the leaders, deciem.com is the most mobile-first (100% of visits), whereas doterra.com is the most desktop-reliant (78.43%). Momentum favors deciem.com in the latest month (15,732.76%), while laroche-posay.be shows the steepest pullback.

Acquisition patterns also differ: aroma-zone.com is driven primarily by search, aroma-zone.com by direct, and aroma-zone.com by referral; overall, 79 of the top 100 sites are direct-led, 17 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Belgium