Top Beauty & Cosmetics Websites in Vietnam

Key Insights on Top Beauty & Cosmetics Websites in Vietnam on March 2026

As of March 2026, missymalone.co.uk leads Beauty & Cosmetics in Vietnam with 322K monthly visits. Its audience skews mobile-first (6.5% desktop / 6.5% mobile), and traffic is down month over month -23.08% and down year over year 0%. fragrantica.com holds second with 263.12K visits and a mobile-leaning mix (26.88% desktop / 73.12% mobile), while tiendichshop.vn ranks third with 84.17K visits.

Across the leaders, blogdanhgia.com is the most mobile-first (100% of visits), whereas betrend.com is the most desktop-reliant (100%). Momentum favors thammyhoc.com in the latest month (16,859.62%), while reviewmentor.com shows the steepest pullback.

Acquisition patterns also differ: missymalone.co.uk is driven primarily by search, missymalone.co.uk by direct, and missymalone.co.uk by referral; overall, 48 of the top 100 sites are direct-led, 50 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.