Top Travel & Tourism Websites in Malaysia

Name: Top websites in Malaysia (Travel & Tourism)
Creator: Semrush
License: https://mtsemru.toolsnovintrend.ir/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Malaysia, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

trip.com

8.17M

55.1%4.5M

44.9%3.67M

↑44.52%

↑84.69%

Direct

agoda.com

3.44M

36.61%1.26M

63.39%2.18M

↑32.15%

↓9.75%

Direct

booking.com

3.32M

34.8%1.16M

65.2%2.17M

↑24.84%

↓1.95%

Direct

airasia.com

2.63M

42.21%1.11M

57.79%1.52M

↓2.82%

↓19.08%

Direct

klook.com

1.51M

34.4%518.93K

65.6%989.52K

↑81.46%

↓18.04%

Direct

flightradar24.com

1.05M

39.69%415.39K

60.31%631.24K

↑146.17%

↑36.64%

Direct

skyscanner.com.my

1M

35.77%359.19K

64.23%645.07K

↑21.29%

↑5%

Direct

publicholidays.com.my

962.44K

33.13%318.83K

66.87%643.61K

↑18.69%

↓20.78%

Search

airbnb.com

840.65K

54.99%462.29K

45.01%378.36K

↓5.79%

↓9.51%

Direct

traveloka.com

783.05K

34.56%270.62K

65.44%512.44K

↓9.24%

↓8.86%

Direct

tripadvisor.com.my

761.68K

30.72%234.02K

69.28%527.66K

↑54.82%

↓24.41%

Search

easybook.com

637.67K

15.12%96.39K

84.88%541.28K

↑67.84%

↓13.24%

Direct

rwgenting.com

545.16K

12.62%68.82K

87.38%476.34K

↑206.98%

↓10.46%

Direct

malaysiaairports.com.my

517.77K

13.72%71.05K

86.28%446.72K

↑29.61%

↑24.75%

Direct

redbus.my

443.72K

26.67%118.35K

73.33%325.38K

↑13.31%

↓30.51%

Direct

travelandtourworld.com

425.71K

1.96%8.34K

98.04%417.38K

↑343.22%

↑237.04%

Direct

flightaware.com

416.16K

34.57%143.87K

65.43%272.3K

↑29.14%

↑10.13%

Direct

airpaz.com

412.51K

40.55%167.26K

59.45%245.25K

↑73.3%

↓18.86%

Direct

tripadvisor.com

383.85K

39.15%150.28K

60.85%233.57K

↑12.58%

↓40.04%

Search

kkday.com

379.3K

22.58%85.66K

77.42%293.64K

↑61.89%

↑31.3%

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Key Insights on Top Travel & Tourism Websites in Malaysia on March 2026

As of March 2026, trip.com leads Travel & Tourism in Malaysia with 8.17M monthly visits. Its audience skews desktop-first (55.1% desktop / 55.1% mobile), and traffic is up month over month 44.52% and up year over year 84.69%. agoda.com holds second with 3.44M visits and a mobile-leaning mix (36.61% desktop / 63.39% mobile), while booking.com ranks third with 3.32M visits.

Across the leaders, utopiautila.com is the most mobile-first (100% of visits), whereas tourism.gov.my is the most desktop-reliant (77.3%). Momentum favors salamair.com in the latest month (11,394.7%), while hyatt.com shows the steepest pullback.

Acquisition patterns also differ: trip.com is driven primarily by search, trip.com by direct, and trip.com by referral; overall, 75 of the top 100 sites are direct-led, 23 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Malaysia